Rollapaluza: #StanceBike Launch

Stance have always taken the road less traveled. But never before have we taken it on two wheels.

To celebrate the release of the debut Stance Bike category, we closed down our Stance London European Flagship for an exclusive event with our London based cycling community. There were beers, sweat and tears, all rolled into a fast 30 second frenzy of pedal-pushing: meet Rollapaluza.

Rollapaluza Competitors

Rollapaluza is an indoor roller-racing battle, where two participants on fixed wheel bikes go head to head against the clock. Guests could either take part in a one-on-one battle or purely watch the pain, whilst enjoying a Jerry’s and Ginger at our Sailor Jerry Rum Bar. Something that started off as polite banter, soon turned into charged competition of spinning legs and roars of encouragement.

Nearing the end of the evening, it was time for the final. First it was the Female final, where Yewie (@yewie_a) whipped Nicole (@nicoleoh) with a lead of 1.54 seconds. On her monster win, Yewie confessed that the spin was “really hard, but really fun!”. 

Ladies effort

Then came the Male final: two members of cycling clubs, Fixed Beers (@fixedbeers) and North London Thunder Cats (@the_nltcbmbc) went head to head in a lengthy sprint. Who came top? Tom Howell-Jones (@tomhowelljones) from the Fixed Beers cycle team, by a mere 0.04 of a second. Stoked with his win, Tom punched the air with a beer in hand.

The Male Winner of #Rollapaluza

Both of our winners received the grand prize of a shopping spree in our Stance Covent Garden store; a bottle of Sailor Jerrys and a place on the official Rollapaluza leaderboard. For purely taking part, all of our guests took home a pair of the new Stance Bike range to test, catering for both Road and Off-Road riders.

Our Road socks feature lighter cushioning and offer crew and tab heights, whereas the Off-Road socks feature a heavier cushioned chassis and come in the crew height. Both styles have a range of unconventional colour-ways and designs, but all feature the same signature Stance Feel360 technology.


Our new Stance Bike range will soon become the standout piece in your kit. Not exclusive to the unconventional aesthetics and pops of colour, our Feel360 technology will keep you pushing those legs forward on all of your cycling adventures.  

Image Credits: Calvin Cheung Photography