Located at 45 Carnaby Street, Soho, our 800 sq ft space showcases the latest lifestyle and performance collections as well as brand collaborations, starting with the NFL this October.
This is our second store in the UK and Europe, following the launch of the first site in Covent Garden which opened in December 2018.
Samantha Bain-Mollison, Head of Retail at Shaftesbury says: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”
Rich Philip, Marketing Director at Stance added: “We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London. We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives.”
Come and check us out next time you're visiting London.