Uncover the Uncommon

At Stance, we have always found inspiration in those who blaze trails. 

Those artists and athletes on the fringe, who never seem to simply accept, choosing instead to challenge the status quo. The risk takers out there that not only see the opportunities brought by change, but prove courageous enough to actually get up and do something about it. To make an impact. To try a different way. To Uncover the Uncommon. Dedicated to the makers of extraordinary things, be they known or anonymous, steadily pushing things forward for the betterment of all. Because our belief is that it doesn’t matter who you are, it’s what you bring to the table.


With nearly 10 years of reinvention under our belts, Stance has always been about more than just socks. Turning the concept of foundational basics on its head with groundbreaking technology and a fresh creative perspective, we’ve transformed your boring old sock-and-underwear drawer into the best part of getting dressed. But that was only the beginning. For Fall 2018, we’re launching an all-new category, showcasing some not-so-subtle innovations to a timeless staple, in typical Stance style.

Progress is a never-ending proposition. There is no glory in what's already been done. 


In celebration of this creative movement, we are excited to bring Uncover the Uncommon to life with a campaign that’s an invitation and an exploration into what it means to bring uncommon creative expression to the everyday. By now, you might have come across our colorful threaded portraits in motion and print, showcasing words of wisdom from a few of our Punks & Poets.  Featuring James Harden, Nora Vasconcellos, Filipe Toledo and more, the black and white imagery provides the perfect canvas for thread-art creators Victoria Villasana and Jose Romussi to transform into eye-catchingly colorful works of art. Each piece is the product of hand-done craftsmanship, as thread is meticulously sewn in over the course of several days for a one-of-a-kind aesthetic, and incorporated into one of the most uncommon campaigns, adorning billboards and shopfronts worldwide.


You don’t have to be a world-famous athlete in order to take part; the potential lies inside every one of us. So let’s keep it moving, bringing creativity and a fresh perspective to every aspect of your life. Because there’s simply no time for that same stale stagnation. The road less-travelled is often the most scenic… so get out there and do your thing. Uncover your Uncommon, we’ll be right here with you.