Stance welcomes international rugby player Billy Vunipola as its new Punk & Poet in a deal that will see him represent and develop the brand’s Training category.
An England and Saracens professional rugby player, Billy will train in Stance socks. With 50 international caps and 200 club appearances to his name, performance matters game in, game out.
The Stance brand represents expression and embraces the spirit of individuality. Stance Punks & Poets are those who dare to be true to themselves. Freethinking, brave, and passionate, Billy does things his own way and lives by his own rules making him an authentic extension of the Stance family.
“It’s great to be welcomed into the Punk & Poet family and to represent a brand so aligned with my unconventional way of life. I’ve always been a fan of Stance, their performance socks are unlike any others I have worn before and an essential part of my every day kit. The quality and technology that goes into them is incredible – I won’t train without them.” Billy Vunipola
Changing the face of performance socks with high quality technology and unconventional aesthetics, the Stance brand pursues the ‘The Uncommon Thread,’ creating performance socks specific to running, biking, training, golf, outdoor and snowsports. As part of his role as a Stance Punk & Poet, Billy will be personally involved in developing the men’s training collection.
Rich Philip, Director of Marketing at Stance said; “It’s awesome to have Billy onboard and to help represent the Uncover the Uncommon campaign. United by their uniqueness, each of our Punks & Poets are true originals in their field and unafraid to push the boundaries - Billy is no exception. Embodying the Stance ethos for self-expression and originality both on and off the pitch we can’t think of a better ambassador for our Training category.”